Privacy Policy
Last updated: April 6, 2026
SW Florida Pest Authority ("we," "us," or "our") operates the website located at swflpestco.com (the "Site"). This Privacy Policy explains what information we collect from visitors and customers, how we use that information, and your choices regarding your data. By using our Site, you agree to the practices described below.
Information We Collect
Information You Provide Directly
When you fill out our contact form, request a callback, or submit feedback through our review flow, we collect the information you voluntarily provide. This may include:
- Your name
- Phone number
- Email address (if provided)
- The type of pest control service you need
- Any message or details you include
- Whether you are a new or returning customer
This information is collected solely for the purpose of contacting you about your service request and providing the pest control services you are looking for.
Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies, analytics tools, and server logs. This includes:
- Pages you visit and time spent on each page
- Your browser type, operating system, and screen resolution
- The website or search engine that referred you to us
- Your approximate geographic location (city-level, not street address)
- An anonymous visitor identifier (randomly generated, not linked to your identity)
- Session data (pages viewed during a single visit)
- Click behavior, scroll depth, and interaction patterns
Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit our Site. We use cookies to improve your experience, understand how visitors use our Site, and measure the effectiveness of our services.
Cookies We Use
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| visitor_id | Anonymous visitor identifier for first-party analytics (randomly generated ID, not linked to your identity) | 365 days | First-party |
| session_id | Tracks pages viewed during a single visit for analytics | Session (expires when tab closes) | First-party |
| admin_session | Authenticates admin dashboard access (only set for authorized administrators) | 7 days | First-party |
| _ga, _ga_* | Google Analytics tracking (page views, traffic sources, conversions) | Up to 2 years | Third-party |
| _clck, _clsk | Microsoft Clarity session and user tracking (heatmaps, session recordings) | Up to 1 year | Third-party |
Third-Party Analytics and Tools
We use the following third-party services to understand how visitors use our Site and to improve our services. You can opt out of these tools at any time using the methods described in the “Your Choices” section below.
Google Analytics 4 and Google Tag Manager
We use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure website traffic, track conversion events (such as form submissions and phone button clicks), and understand which pages drive the most engagement. GA4 collects data including page views, session duration, traffic sources, and device information. This data is aggregated and does not personally identify you. For more information, visit Google's Privacy Policy.
Microsoft Clarity
We use Microsoft Clarity to analyze how visitors interact with our Site. Clarity provides heatmaps (showing where visitors click and scroll), session recordings (anonymous replays of how visitors navigate the Site), and behavioral analytics (including rage clicks, dead clicks, and scroll depth). Clarity does not collect personally identifiable information from visitors. For more information, visit Microsoft's Privacy Statement.
Google Maps
Our contact and service area pages embed Google Maps to show our location and service coverage area. Google Maps may set its own cookies when the map loads. For details, refer to Google's Privacy Policy.
First-Party Analytics
In addition to the third-party tools above, we operate our own lightweight analytics system. This system records page views, traffic sources, and session data using an anonymous visitor ID cookie. It does not collect your name, email, phone number, or any personally identifiable information.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries: When you submit a contact form or callback request, we use your name and phone number to contact you about the pest control service you requested.
- To improve our services: Analytics data helps us understand which pages are most helpful, where visitors encounter issues, and how we can improve the experience.
- To measure marketing effectiveness: Conversion tracking and traffic source data help us understand which channels drive the most service requests.
- To operate the website: Session cookies are necessary for the Site to function properly.
We do not sell, rent, or share your personal information with third parties for their marketing purposes. We do not send unsolicited marketing emails or text messages.
Data Storage and Security
Lead data submitted through our forms is stored securely on encrypted, access-controlled servers. Only authorized members of the SW Florida Pest Authority team can access this data, and it is used exclusively for the purpose of providing pest control services and communicating with you about your request.
We take reasonable measures to protect the information you provide from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Choices
- Browser settings: Most browsers allow you to block or delete cookies through their privacy settings. Note that blocking all cookies may affect Site functionality.
- Google Analytics opt-out: You can install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data.
- Data removal: If you have submitted a form and would like your information removed from our records, contact us using the information below.
Children's Privacy
Our Site is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have questions about this Privacy Policy or your personal data, contact us: